Utilizing Pinterest for Your Business

October 28, 2019
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Pinterest has become one of the trendiest and most widely used social media platforms available. According to Sproutsocial.com, Pinterest has 291 million active monthly users. When looking at this statistic from a marketing perspective, the potential reach your content and products may have on Pinterest is huge. Below, I have listed out some reasons you should be using Pinterest for your small business.

Promote Your Business and Products

The main driving force behind Pinterest is users “pinning” items or ideas they like to their “boards.” By creating a Pinterest page for your business, you have a quick and easy way for your products to be showcased and shared with millions of people. Users can save your content to their boards for later shopping or as a source to find you for a service they may need later on. Your business page on Pinterest can have its own unique boards with categories like, “About Us,” “Our Products,” and other categories that are relevant to your business and brand.

Direct Potential Customers to your Website

One of the best parts about Pinterest is being able to link websites directly to Pinterest posts. Let’s say you see a couch you absolutely love on Pinterest. The user who posted the photo of the couch can include a link to where you can buy the same couch. By tagging your website every time you post, you are increasing the likelihood that people will explore your website and see what products and services you offer. Here are some more tips and tricks for driving traffic from Pinterest to your businesses’ website.

Invite Co-branding and Collaboration Opportunities

Pinterest is all about sharing products, ideas, services and so much more with one massive, online community! This invites great potential to connect and share ideas with other businesses. Another great way for you to utilize this collaborative spirit is to have your employees collaborate on a Pinterest board and share their ideas for the business.

Featuring your Own Blog Posts and Original Content

Of course, you should highlight your products and services, but you should also create an approachable and friendly image for your business. One simple way to do that is by sharing content you and your team have created. Maybe your office recently shot a commercial that you are all proud of; post it on Pinterest to show your businesses’ creativity. Another fun idea to make your business more personal and connected is by featuring your employees and their individual work and what they care about. This helps create a recognizable face for your business.

Social media is one of the main ways you can market your business. Utilizing Pinterest is totally free for anyone to use and is popular on a global scale. 90% of weekly users use Pinterest to make purchase decisions according to Statisca. With that much traffic, you have no reason not to give it a shot! Get creative and bring your team in on building your Pinterest! You may find it to be a fun and creative way to reach a new customer base.


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