The Importance of Building Relationships with Your Customers

September 1, 2020
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Customers are the lifeblood of any business regardless of its size. Creating a strong bond with your customers can fuel your business for years if utilized correctly. Cultivating relationships with customers takes time. Keep reading to learn why building relationships with your customers is vital to your organization. 


Improve Customer Retention

Building strong relationships with customers helps guarantee that customers will remain a constant partner. If they have a positive experience every time they work with your team, they will most likely work with you again in the future. Acquiring a new customer can cost five times more than retaining an existing customer. Having repeat customers is essential in keeping your projected profits in the green from year to year. According to Hubspot, “93% of customers are likely to buy again from companies with excellent customer service.”

Gain Referral Business

When a customer has a memorable or positive experience, they are likely to talk to other’s about their experience with your business. In this social media age, the public’s opinion of your operation can make or break your business. Referrals come when current customers provide information to you of someone who they believe can benefit from your professional resources. Current customers should be encouraged to refer their business contacts if they had a great experience working with you.

Stand Out Against Competitors

Having good interactions with customers helps differentiate your business from your competitors. If you are even slightly better at delivering quality customer service, it can result in an advantage over your competition. Businesses are constantly battling to take customers from their competitors to become successful. Don’t forget that there is always someone out there who will try to take away your customers. Give your team an advantage by committing to quality customer service. 

Create Brand Strength

Generally, people love to be treated special. They might even be willing to pay extra for this peace of mind. However, it is important to know that you don’t have to go over your budget to satisfy customers, a simple gesture can be enough evidence that you care about their satisfaction. These small gestures can make a huge impact on how people portray your brand. Good customer service helps strengthen your brand and helps you to be known as an expert in your field. 

At the end of the day there will always be a competitor trying to challenge your staff. Your team should focus on building strong and impactful relationships with your customers and with your community. It may be surprising at how many customers will overlook a higher price if it means they have an exceptional experience.