Market on Only a Shoestring Budget

July 23, 2019
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Whatever the age of your business it’s always critical to market and to do it well. It may feel that in order to advertise well you need a good amount of money to make it effective. Even if you are just getting established, there’s always a great way or idea to market to fit any budget.

But first, strategize

Think about who it is you will target and how best to appeal to them. Create the best ad campaign that will draw attention to your website and business. This will make choosing and planning for the right method so much easier.

E-mail Marketing/Monthly Newsletter

Send out a monthly newsletter by e-mail or standard mail to let clients know about any recent events and promotions. If utilizing an e-mail database, send sales coupons or promotional codes to contacts.

Blog- Post Content Regularly

Create a blog on your website and post content regularly either weekly, bi-weekly or monthly. Write about topics pertaining to your business or something relating to any promotions going on or any that are upcoming. Make sure content is relevant to your audience and it engages your customer base.

Work with bloggers

If writing content isn’t your thing or you don’t want to have a blog you consistently have to post to, consider working with a blogger to promote your business. Their audience may be an untapped resource for you and it may seem more genuine coming from their writing; which is something clients love to read.

Facebook Ads

Advertising on Facebook is a great way to reach an audience within your budget. Creating ads can be very engaging to who you want to reach and the audience is continually growing. Features allow you target by age, demographics, location, interest.

Optimize website SEO

Find ways to better your website for search engine optimization. Submit your website to directories, create meta tags that can be easily searched, make sure phrases are strategically placed on pages, and create title pages that establish direction for any keywords searched.

Business cards/direct marketing

Creating business cards and handing them out is one of the oldest but best forms of direct marketing. Send them out in the mail for prospects or have them sitting out in your office/store for clients to see and take with them. Carry cards with you so you can always hand them out when striking up a conversation with people.

Video Marketing

Incorporate videos into your website or social media page. Connect your YouTube account to share any content you’ve uploaded. Make Live Videos on Facebook or create short fun videos that can be viewed and shared across all your digital media platforms. Many videos can be created by just using a smartphone.

Social Media Accounts

This may seem like a no brainer but make sure your business has social media accounts such as Facebook, Linkedin, Twitter, Instagram, Pinterest, etc. Any that will reach your target audience. Find ways to reach your audience across multiple platforms.