Anyone who wants to take their business to the next level is aware it takes more people or work to be able to do so. The task of finding new clients can be challenging and frustrating but it doesn’t have to be. There are many ways to expand your base, several of which are free.
Job Posting Websites: Indeed, CareerBuilder, and Monster are several great examples of sites to utilize in your search.
Social Media: Make sure you have a LinkedIn profile and a Facebook Business page and use them to interact with potential contacts. Use Facebook advertising and create ad campaigns to target these prospects. Depending on what type of business you have, look into other platforms that can be used to attract new clients or customers like Instagram or Twitter.
Cold Calls: Sometimes good old fashion cold calls can be a great tool in securing those new leads. There are both right and wrong ways to approach calling prospective clients. Think of the customer instead of yourself and make the focus on their needs instead of selling.
Referrals: Ask some of your best clients for referrals; more than likely they will know trustworthy candidates you can do business with.
Partner with agencies: Collaborate with an ad agency or a similar business to your own and work on an ad campaign together. Sometimes other minds can come up with creative ideas to attract new business you never would have thought of.
Attend business meetings or conventions: Any conference type of event is a great way to network with and meet other people, which is critical if you want to build up your clientele numbers. Shake hands, make conversation and hand out those business cards.
Stay connected: Reach out to clients who you haven’t heard from or those who have shown past interest. Reach out to any contact you acquired while at a conference or meeting. Follow up with any past cold calls you may have had and ask the person for updates on what you may have talked about during the last call.
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