The Importance of Smart & Strategic Social Networking

Posted by Kent StockPosted on Money & Metrics

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The majority of successful businesses use social media to gain and maintain customers or clients. This use has been steadily increasing since 2013, and will continue to rise as innovative social media platforms are conceived. There are benefits to using social media as a marketing tool, but it is not as easy as it seems.  Benefits of Social Networking  Specifically, … Read More

How Short-Term Marketing Decisions Affect Your Long-Term Financial Upside

Posted by Chad KreelPosted on Marketing & Selling, Money & Metrics

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Marketing has drastically changed over the last 20 years with the introduction of social media. Even if you were trained in marketing strategies years ago, chances are you are not familiar with the current platforms your customers are using. Short-term marketing strategies are important for immediate boosts in business, but they do not guarantee long-term growth or success on their … Read More

Choosing a PTO Policy Your Employees Can Buy Into

Posted by Brett NagelPosted on Recruitment & Retention

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The number of available jobs continues to rise post-pandemic, and now more than ever companies are competing for employees. It is not just salaries or wages employers are using to entice potential candidates, it’s also benefits. Fast food restaurants are offering tuition credits. Small and large businesses alike are offering flexible work schedules. After a year of limited travel, people … Read More

The Best Ways to Earn Respect from Your Employees

Posted by Luke ImslandPosted on Leadership

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Do your employees communicate openly with you? Do they follow through with your decisions? Do they make eye contact and face you while talking with you? If you are unsure of the answers to these questions, or if the answer is no, you are in need of earning respect in your workplace. Although you may expect respect from your employees, … Read More

When to Bring a New Partner Into Your Business

Posted by Micah ZantinghPosted on Leadership

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If you are a solo business owner, bringing someone onto your team may sound distressing. You take pride in your business because you are the owner, and bringing someone else on might disturb your system. If you need more hands on deck, simply hiring more employees might do. This may be all you need, but you may want something more. … Read More

Practical Ways To Increase Your Bottom Line

Posted by Luke ImslandPosted on Money & Metrics

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The goal of every business is to increase the net earnings, profit, or bottom line. Successful businesses are always looking for ways to improve their business without having to sacrifice the quality of their product, service, etc. There are practical strategies to increasing your bottom line to be sure consumers choose your product and you reap the maximum benefit.  Pricing … Read More

Consequences of Heavy Workload on Employees

Posted by Jennifer MonkPosted on Recruitment & Retention

2021-05-12

In the past year, businesses have been stretched thin to stay afloat amidst the pandemic. Employees have been expected to do more than ever before, to make up for the budget cuts most organizations faced. People, who are already stressed from their home lives, are feeling additional stress at work. Some of the consequences of heavy workload on employees are … Read More

When Doing Business the “Old Fashioned Way” May Be Best

Posted by Kent StockPosted on Leadership, Marketing & Selling, Operations & Processes, Uncategorized

2021-04-13 (1)

Before 2020, people were focused on doing business with the least amount of interpersonal communication and at the fastest pace possible. Consumers and organizations alike were so busy focusing on the next task, nobody was concerned with making connections. Once citizens were forced to stay home, limit interactions, and slow down, there was a shift. People want human connection. People … Read More

The First Rule of Your Organization Needs to Be Trust

Posted by Scott WegmannPosted on Leadership, Operations & Processes

2021-04-13

Relationships, whether personal or professional, are built on trust. This is true in business for employee relationships as well as customer relationships. Employees need to trust each other and their superiors, and consumers need to trust the brands in which they invest. The rule of trust builds a foundation for a successful business, and you can build trust through transparency, … Read More