Category: Money & Metrics

The Importance of Smart & Strategic Social Networking

Posted by Kent StockPosted on Money & Metrics

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The majority of successful businesses use social media to gain and maintain customers or clients. This use has been steadily increasing since 2013, and will continue to rise as innovative social media platforms are conceived. There are benefits to using social media as a marketing tool, but it is not as easy as it seems.  Benefits of Social Networking  Specifically, … Read More

How Short-Term Marketing Decisions Affect Your Long-Term Financial Upside

Posted by Chad KreelPosted on Marketing & Selling, Money & Metrics

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Marketing has drastically changed over the last 20 years with the introduction of social media. Even if you were trained in marketing strategies years ago, chances are you are not familiar with the current platforms your customers are using. Short-term marketing strategies are important for immediate boosts in business, but they do not guarantee long-term growth or success on their … Read More

Practical Ways To Increase Your Bottom Line

Posted by Luke ImslandPosted on Money & Metrics

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The goal of every business is to increase the net earnings, profit, or bottom line. Successful businesses are always looking for ways to improve their business without having to sacrifice the quality of their product, service, etc. There are practical strategies to increasing your bottom line to be sure consumers choose your product and you reap the maximum benefit.  Pricing … Read More

How to Attract Ideal Customers and How to Keep Them

Posted by Luke ImslandPosted on Leadership, Marketing & Selling, Money & Metrics

how-to-attract-ideal-customers-and-how-to-keep-them

The success of an organization ultimately depends on the customers. The employees, culture, and leadership might contribute to this, but ultimately you cannot sustain a business without customers. Ideal customers may vary, but the strategies to attract them apply to most organizations. You will need to identify your ideal customer, and then use various marketing strategies to attract those customers. … Read More

Year End Bonuses – How to Navigate in 2020

Posted by Luke BradyPosted on Money & Metrics

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Year-end bonuses are a pretty standard way some companies and businesses reward their employees for another year of hard work. In 2020, when a lot of businesses faced hard times, are year-end bonuses still feasible? Keep reading to learn more about navigating year-end bonuses.  Provide Bonuses – If you can Your employees worked very hard for you, and 2020 brought … Read More

Do You Really Need A Fancy Office To Run Your Business?

Posted by Scott WegmannPosted on Money & Metrics

do you need fancy office to run your business

When you first start a business, one of the most important choices you will have to make is about where your business is located. Can your business function out of your home office, a storefront, or a formal office? Each business is different and requires different spaces to interact with their customers, while also providing a space for employees. Another … Read More

How To Manage Employee Benefits As Health-Care Costs Continue To Rise

Posted by Matt GoerdtPosted on Money & Metrics

Managing employee benefits as health-care costs rise

Unfortunately, health-care costs in the United States only seem to be increasing as time goes on. In 2020, according to CNBC.com, “Large employers predict the total cost of covering health insurance for workers and their families will hit an average of $15,375 in 2020, an increase of 5%, according to a survey by the National Business Group on Health.” With … Read More

Types Of Benefits You Can Offer To Your Employees

Posted by Matt GoerdtPosted on Entrepreneurs & Start Ups, Money & Metrics

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Depending on the type of business you start, you may need help running your business. Typically, if you don’t have a business partner, you may begin the process of hiring employees. Although you already compensate your employees for their work, there are a wide variety of other benefits that can be offered to your employees. Required Benefits It is important … Read More

Types of Business Loans

Posted by Scott WegmannPosted on Money & Metrics

types of business loans

Starting a business is exciting, but you most likely don’t have the funding to get everything going right away. Looking into which type of loan you might need can be daunting if you don’t know exactly what would be best for your new business. There are several types of loans to consider: SBA Loans SBA loans are loans that are … Read More

Best Credit Cards for Small Business Owners of 2019

Posted by Matt GoerdtPosted on Money & Metrics

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Running a business includes many day-to-day expenses. Ordering merchandise or materials, travel, and even office supplies all add cost to your overall budget. Instead of paying for all of this straight out of your personal bank account, sometimes, it makes more sense to use a credit card specifically for your business. Below is a list of the best credit cards … Read More

DIY Accounting: Pros and Cons

Posted by Brett NagelPosted on Money & Metrics, Operations & Processes

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Accounting goes hand in hand when owning or operating a business. Some may cut the costs and absorb this task by doing it themselves while others see a benefit in hiring someone else to do it for them. There’s no total right or wrong answer and everyone will have different pros and cons. These are just some of the basic … Read More