Category: Marketing & Selling

Customers are the lifeblood of any business regardless of its size. Creating a strong bond with your customers can fuel your business for years if utilized correctly. Cultivating relationships with customers takes time. Keep reading to learn why building relationships with your customers is vital to your organization.    Improve Customer Retention Building strong relationships with customers helps guarantee that … Read More

Think about the last time you tried a new restaurant or visited a new store. What did you think of it? Did you tell your friends about it? According to a Nielsen study, “92% of consumers believe suggestions from friends and family than other advertising.” This statistic alone shows the value that word-of-mouth (AKA WOM) marketing, and how it still … Read More

Making money is important no matter what industry you are in. Without money, it is nearly impossible to grow and improve your business. However, that money must come from somewhere. That place is your customers and clients. It is so easy to get sucked in and forget that customers are just people, and we should not only be focused on … Read More

At some point in time, it may prove valuable for your businesses’ growth to conduct market research. These tools can help you hone in on an ideal demographic of customers, follow trends for that market, and help you strategize how you will conduct business. Here are some resources you can utilize for your market research. SimilarTech SimilarTech is a sales insight … Read More

Pinterest has become one of the trendiest and most widely used social media platforms available. According to Sproutsocial.com, Pinterest has 291 million active monthly users. When looking at this statistic from a marketing perspective, the potential reach your content and products may have on Pinterest is huge. Below, I have listed out some reasons you should be using Pinterest for … Read More

Instagram is a very worthwhile marketing tool to use for your business. This platform is great for interacting and engaging with your current clientele and your audience of prospects. While some organizations go in-depth with Instagram for business, not all businesses have to; here are some basic tips that work for even the smallest establishments. Tell stories Use photos that … Read More