Category: Marketing & Selling

The Importance of Building Relationships with Your Customers

Posted by Matt GoerdtPosted on Marketing & Selling


Customers are the lifeblood of any business regardless of its size. Creating a strong bond with your customers can fuel your business for years if utilized correctly. Cultivating relationships with customers takes time. Keep reading to learn why building relationships with your customers is vital to your organization.    Improve Customer Retention Building strong relationships with customers helps guarantee that … Read More

Word Of Mouth Is Not Dead In The Digital Era

Posted by Brett NagelPosted on Marketing & Selling


Think about the last time you tried a new restaurant or visited a new store. What did you think of it? Did you tell your friends about it? According to a Nielsen study, “92% of consumers believe suggestions from friends and family than other advertising.” This statistic alone shows the value that word-of-mouth (AKA WOM) marketing, and how it still … Read More

6 Tips on Creating Blog Posts for your Business

Posted by Liz RudePosted on Entrepreneurs & Start Ups, Marketing & Selling

6 tips writing blog posts

Blogging is a simple way to show a more creative and personal side of your business to your current and future customers. According to, “To date, there are more than 500 million blogs out of 1.7 billion websites in the world. Their authors account for over 2 million blog posts daily.” With so much content being generated every day, … Read More

How Relevant is Print Media Today?

Posted by Parker HuntPosted on Entrepreneurs & Start Ups, Marketing & Selling


There are so many ways to advertise your business. With technological advances like the internet and social media, the way we promote ourselves and our businesses has drastically changed. With every aspect of our lives going digital, is print media still relevant? Continue reading to learn some pros and cons of using print media as part of your advertising strategy. … Read More

5 Market Research Tools for Small Businesses

Posted by Brett NagelPosted on Marketing & Selling


At some point in time, it may prove valuable for your businesses’ growth to conduct market research. These tools can help you hone in on an ideal demographic of customers, follow trends for that market, and help you strategize how you will conduct business. Here are some resources you can utilize for your market research. SimilarTech SimilarTech is a sales insight … Read More

Utilizing Pinterest for Your Business

Posted by Brett NagelPosted on Marketing & Selling


Pinterest has become one of the trendiest and most widely used social media platforms available. According to, Pinterest has 291 million active monthly users. When looking at this statistic from a marketing perspective, the potential reach your content and products may have on Pinterest is huge. Below, I have listed out some reasons you should be using Pinterest for … Read More

Instagram Tips for Businesses

Posted by Brett NagelPosted on Marketing & Selling


Instagram is a very worthwhile marketing tool to use for your business. This platform is great for interacting and engaging with your current clientele and your audience of prospects. While some organizations go in-depth with Instagram for business, not all businesses have to; here are some basic tips that work for even the smallest establishments. Tell stories Use photos that … Read More

Market on Only a Shoestring Budget

Posted by Brett NagelPosted on Marketing & Selling


Whatever the age of your business it’s always critical to market and to do it well. It may feel that in order to advertise well you need a good amount of money to make it effective. Even if you are just getting established, there’s always a great way or idea to market to fit any budget. But first, strategize Think … Read More

How to Market Your New Business

Posted by Brett NagelPosted on Marketing & Selling


Whether you are just opening a new business or have been a establishment with decades of operation, knowing how to market yourself is important for success. There many different types of strategies, many of them free or low cost, to use when promoting a new business. Pitch Yourself Use any place or situation as opportunity to promote. Always have business … Read More

Effective Easter Promotions

Posted by Brett NagelPosted on Marketing & Selling


When you think of Easter you might think of candy and colorful eggs, but there is more that goes into the holiday than that. Businesses across the country are finding success in running Easter campaigns even though they do not sell sweets or gift baskets, so here are some ways you can run effective Easter promotions this year! Easter Promotions … Read More