Category: Marketing & Selling

How Short-Term Marketing Decisions Affect Your Long-Term Financial Upside

Posted by Chad KreelPosted on Marketing & Selling, Money & Metrics

CSB-Short-Term-Decisions

Marketing has drastically changed over the last 20 years with the introduction of social media. Even if you were trained in marketing strategies years ago, chances are you are not familiar with the current platforms your customers are using. Short-term marketing strategies are important for immediate boosts in business, but they do not guarantee long-term growth or success on their … Read More

When Doing Business the “Old Fashioned Way” May Be Best

Posted by Kent StockPosted on Leadership, Marketing & Selling, Operations & Processes, Uncategorized

2021-04-13 (1)

Before 2020, people were focused on doing business with the least amount of interpersonal communication and at the fastest pace possible. Consumers and organizations alike were so busy focusing on the next task, nobody was concerned with making connections. Once citizens were forced to stay home, limit interactions, and slow down, there was a shift. People want human connection. People … Read More

Using Storytelling in Business

Posted by Steve BradyPosted on Marketing & Selling

using-storytelling-in-business

Strong storytelling is so important in business. This story tells consumers who you are and why they should buy from you. A good brand story can create and inspire those in the company as well as potential consumers to go with you for their needs or share the message of your brand. Continue reading to learn more about how to … Read More

Why Training is Everyone’s Responsibility

Posted by Melissa SchumannPosted on Leadership, Marketing & Selling, Operations & Processes, Recruitment & Retention, Uncategorized

why-training-is-everyones-responsibility

A successful organization starts with the proper training of employees. Training employees ensures every employee knows what is expected and knows how to avoid errors–making the company more efficient. In order to train employees properly, everyone in the company needs to be involved in the process. If everyone is involved in training new employees, it will increase positive company culture … Read More

How to Attract Ideal Customers and How to Keep Them

Posted by Luke ImslandPosted on Leadership, Marketing & Selling, Money & Metrics

how-to-attract-ideal-customers-and-how-to-keep-them

The success of an organization ultimately depends on the customers. The employees, culture, and leadership might contribute to this, but ultimately you cannot sustain a business without customers. Ideal customers may vary, but the strategies to attract them apply to most organizations. You will need to identify your ideal customer, and then use various marketing strategies to attract those customers. … Read More

Key Positions To Add To Your Organization if You Want to Grow in 2021

Posted by Liz RudePosted on Marketing & Selling, Operations & Processes, Uncategorized

Key-Positions-to-Add-to-Your-Organization-if-You-Want-to-Grow-in-2021

At the end of the year, people start to evaluate their personal and professional lives. This is a great time for goal setting and making changes. As an organization, you can capitalize on people wanting to make changes by making some yourself. 2020 was a year of unexpected challenges, and 2021 can be a huge success if you are ready … Read More

The Value of Being a Lifelong Learner

Posted by Liz RudePosted on Entrepreneurs & Start Ups, Leadership, Marketing & Selling, Uncategorized

The-Value=of-Being-a-Lifelong-Learner

Imagine if you went into work dressed in a windbreaker and parachute pants. Some people might make hushed comments, and a few brave souls might even address your attire. Obviously, if this was a regular occurrence, people might shrug it off and think you’re stuck in the past. This is what can happen when you refuse to be a lifelong … Read More

The Importance of Building Relationships with Your Customers

Posted by Matt GoerdtPosted on Marketing & Selling

2020-09-01

Customers are the lifeblood of any business regardless of its size. Creating a strong bond with your customers can fuel your business for years if utilized correctly. Cultivating relationships with customers takes time. Keep reading to learn why building relationships with your customers is vital to your organization.    Improve Customer Retention Building strong relationships with customers helps guarantee that … Read More

Word Of Mouth Is Not Dead In The Digital Era

Posted by Brett NagelPosted on Marketing & Selling

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Think about the last time you tried a new restaurant or visited a new store. What did you think of it? Did you tell your friends about it? According to a Nielsen study, “92% of consumers believe suggestions from friends and family than other advertising.” This statistic alone shows the value that word-of-mouth (AKA WOM) marketing, and how it still … Read More

6 Tips on Creating Blog Posts for your Business

Posted by Liz RudePosted on Entrepreneurs & Start Ups, Marketing & Selling

6 tips writing blog posts

Blogging is a simple way to show a more creative and personal side of your business to your current and future customers. According to hostingtribunal.com, “To date, there are more than 500 million blogs out of 1.7 billion websites in the world. Their authors account for over 2 million blog posts daily.” With so much content being generated every day, … Read More

How Relevant is Print Media Today?

Posted by Melissa SchumannPosted on Entrepreneurs & Start Ups, Marketing & Selling

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There are so many ways to advertise your business. With technological advances like the internet and social media, the way we promote ourselves and our businesses has drastically changed. With every aspect of our lives going digital, is print media still relevant? Continue reading to learn some pros and cons of using print media as part of your advertising strategy. … Read More