Category: Marketing & Selling

What is a Good Credit Score?

Posted by Crystal SalowPosted on Entrepreneurs & Start Ups, Marketing & Selling, Money & Metrics

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Having a good credit score is extremely important, and building a good score can be difficult. A credit score is influential on many financial decisions throughout life. It can dictate various things like a car loan, home mortgages, credit card approval, renting an apartment, and sometimes specific jobs. If you know what your credit score is will let you know … Read More

5 Things to Think About When Buying a Home

Posted by Lisa MaiersPosted on Marketing & Selling

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Making a purchase of a home may be the biggest financial decision of your life, but it is vital to know all the different things that come with buying a home. You may already have your “wants” and “won’t tolerate” list, you may have inspected every square inch and cranny in the home you are interested in, and it is … Read More

How Short-Term Marketing Decisions Affect Your Long-Term Financial Upside

Posted by Chad KreelPosted on Marketing & Selling, Money & Metrics

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Marketing has drastically changed over the last 20 years with the introduction of social media. Even if you were trained in marketing strategies years ago, chances are you are not familiar with the current platforms your customers are using. Short-term marketing strategies are important for immediate boosts in business, but they do not guarantee long-term growth or success on their … Read More

When Doing Business the “Old Fashioned Way” May Be Best

Posted by Kent StockPosted on Leadership, Marketing & Selling, Operations & Processes, Uncategorized

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Before 2020, people were focused on doing business with the least amount of interpersonal communication and at the fastest pace possible. Consumers and organizations alike were so busy focusing on the next task, nobody was concerned with making connections. Once citizens were forced to stay home, limit interactions, and slow down, there was a shift. People want human connection. People … Read More

Using Storytelling in Business

Posted by Steve BradyPosted on Marketing & Selling

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Strong storytelling is so important in business. This story tells consumers who you are and why they should buy from you. A good brand story can create and inspire those in the company as well as potential consumers to go with you for their needs or share the message of your brand. Continue reading to learn more about how to … Read More

Why Training is Everyone’s Responsibility

Posted by Parker HuntPosted on Leadership, Marketing & Selling, Operations & Processes, Recruitment & Retention, Uncategorized

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A successful organization starts with the proper training of employees. Training employees ensures every employee knows what is expected and knows how to avoid errors–making the company more efficient. In order to train employees properly, everyone in the company needs to be involved in the process. If everyone is involved in training new employees, it will increase positive company culture … Read More

How to Attract Ideal Customers and How to Keep Them

Posted by Luke ImslandPosted on Leadership, Marketing & Selling, Money & Metrics

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The success of an organization ultimately depends on the customers. The employees, culture, and leadership might contribute to this, but ultimately you cannot sustain a business without customers. Ideal customers may vary, but the strategies to attract them apply to most organizations. You will need to identify your ideal customer, and then use various marketing strategies to attract those customers. … Read More

Key Positions To Add To Your Organization if You Want to Grow in 2021

Posted by Liz RudePosted on Marketing & Selling, Operations & Processes, Uncategorized

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At the end of the year, people start to evaluate their personal and professional lives. This is a great time for goal setting and making changes. As an organization, you can capitalize on people wanting to make changes by making some yourself. 2020 was a year of unexpected challenges, and 2021 can be a huge success if you are ready … Read More

The Value of Being a Lifelong Learner

Posted by Liz RudePosted on Entrepreneurs & Start Ups, Leadership, Marketing & Selling, Uncategorized

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Imagine if you went into work dressed in a windbreaker and parachute pants. Some people might make hushed comments, and a few brave souls might even address your attire. Obviously, if this was a regular occurrence, people might shrug it off and think you’re stuck in the past. This is what can happen when you refuse to be a lifelong … Read More