Best Ways To Keep Your Company Mission Top Of Mind

April 2, 2020
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Your company’s mission statement is the basis for why you began the business in the first place. The daily tasks of running a business can start to feel overwhelming and tiresome. Reminding yourself and your team of why you are doing what you are doing is an essential way to keep passion and care in your daily work routine.

Employee Goals

According to, “Mission-driven workers are 54 percent more likely to stay for five years at a company and 30 percent more likely to grow into high performers than those who arrive at work with only their paycheck as the motivator.” Take time to meet with your employees one-on-one to discuss their future individual goals with your company and how it relates to the overall vision and mission the company has. What role would they like to have in the company’s success? You should work with them to determine what their purpose is with your company. According to the Culture of Purpose Study by Deloitte, “82 percent of both executives and employees who worked for organizations with a strong sense of purpose say they are confident that their organization will grow this year, compared to 48 percent of those in companies without a strong sense of purpose.” Review these goals with them often and see how they are progressing. Weekly or monthly meetings with your employees help you develop a good working relationship. 

Climate Surveys and Team Meetings

Surveys are an excellent tool that can be utilized frequently throughout the year to gauge your staff’s understanding of the company mission. Ask questions that are direct. For example, “Do you know our company’s mission?” If answers point to no, or you get some inconsistent responses, a team meeting may be in order! When a team meeting needs to happen, have everyone from all levels of your business participate. Separating meetings out by levels may cause strains on communication and teamwork throughout the entire company. Gather everyone together at once to discuss important information or to review company visions and mission statements. Sharing the same information with everyone helps your employees at all levels build trust in you as a leader and the company as a whole. You should also hold company-wide meetings to share positive news about the company. Meetings don’t always have to be about bad or boring topics. The best morale booster for any team is good news!

Recognition and Rewards 

Pay attention to what your employees are doing. If they are doing a great job, recognize their hard work. According to, “When employees are regularly recognized for their hard work, studies show they are more likely to be productive. When employees are highly productive, your company will reap a variety of benefits, one of which will be increased revenue.” Another important lesson to remember is leaders who show appreciation to their staff, are often appreciated by their staff in return. Respect is a two-way street. If you want your staff to work hard for you, make sure you are giving that same energy back. When employees are recognized for their efforts, they are usually more likely to stick around. Another way to encourage your team is offering rewards for goals being met. Having a deadline and a goal to work towards will help increase productivity and drive your employees to meet the main mission of your company. 

Don’t forget why you started your business in the first place. At one time, your business was nothing more than a dream. Now that you have achieved the goal of owning your own business, it is important to hold that original mission near and dear to your heart. Having a strong team behind you who all share the same goals as you can make your business a force to be reckoned with. Be unstoppable, and always remember your mission!