Blogging is a simple way to show a more creative and personal side of your business to your current and future customers. According to hostingtribunal.com, “To date, there are more than 500 million blogs out of 1.7 billion websites in the world. Their authors account for over 2 million blog posts daily.” With so much content being generated every day, it is important to set your blog apart. Below are a few tips to help you get started.
Write for Your Customers
A business blog is typically formatted a lot differently than a personal blog. Although it is important to make your business more personable and friendly, this blog is not all about you! Your blog posts are for current and potential future customers. When writing, make sure you use professional language, check your spelling, and avoid getting too personal with what you write.
Have a layout for how you want your blog to look. It is also important to plan out the topics you want to write about. Each blog post should tie into a part of your business. For example, if you own a car dealership, you could blog about getting your vehicle ready for winter weather. Here are even more great tips for how to come up with content to blog about.
The Title Matters
The title is the main identifier for what your blog is about, make sure it is clear and concise. You can be creative with it but it should still give the reader a general idea about what they will be reading. Your title should also include fairly common key phrases. These identifying words or phrases are typically what is picked up on by search engines, and determines whether or not to display your article as a result.
Keep It Short, but Concise
Blog posts are meant to be quick reads. We are always on the go and if I can read a short blog post in 2 minutes instead of reading a 200-page book, I definitely will. As a guide, aim between 250 and 500 words per post. This is just a guideline and not a rule. If you need or want to go over 500 words you definitely can. Your post should also get to the main topic of the blog fairly quickly. Fluff and unnecessary detail may increase your word-count, but it could prove to bore readers quickly.
Make It a Team Effort
If there is only one person in charge of blogging every week, it may start to feel more like a chore instead of a fun way to connect with customers. It is also cool and unique to read articles from different authors to get different perspectives on things. Have your team members take turns writing blogs and coming up with their own unique ideas. That way you can always keep fresh, new ideas flowing in.
Reply to Comments
Readers value what you write. They took the time to read what you wrote and once they’ve processed what was said, they decided to comment. Always respond! The reader wants you to know how they felt or their opinion, and the easiest way to validate this is by simply responding. This makes you seem more personable and not just like some cold, corporate employee.
Blogging is a fun and creative outlet to share stories, news, and information. People rely on blogs and the internet for all sorts of things. Taking the time to create a well-written and thoughtful blog is another way to put your business ahead of the competition and show potential customers what you are all about.
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